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2025’s food-to-go landscape is defined by a blend of convenience, quality, and health, meeting the dynamic preferences of today’s on-the-move consumers. Lunch remains a key meal for the food-to-go category – whether it’s a classic sandwich or a slice of pizza, meal deals continue to dominate when it comes to lunchtime in foodservice. (IGD). The food-to-go category aligns with our ‘snackification’ trend highlighted in our summer review, where consumers are increasingly replacing traditional meals with smaller, snack-sized portions throughout the day.

Our marketing team have highlighted three key trends driving the food-to-go market:

Bold Impact

Forget tinned soup and “gone in two mouthfuls” sandwiches, consumers now seek supercharged meals! From wagyu beef to premium seafood, sandwiches are getting a serious upgrade. Oversized, overfilled, double and triple stacked super-sauced formats offer a temporary escapism from the accepted norm (The Food People).

New Occasions

Consumers are reimagining traditional meals like breakfast, turning them into convenient, on-the-go options that can be enjoyed anytime, anywhere. From breakfast wraps and ready-to-eat oats, this trend reflects a shift in morning meal culture and puts all-day breakfast firmly on the menu! (The Food People).

Health Is Wealth

With 60% of UK consumers actively trying to eat healthily (Mintel), there’s increasing demand for food-to-go products that deliver function as well as flavour into consumers’ busy lifestyles. As interest in protein shows no sign of slowing down, the focus seems to be shifting toward natural sources that promote extra nutritional value, including added fibre and gut-friendly bacteria to promote digestive health (The Food People).

If you are interested in accessing our full report, please get in touch: NPDMarketing@dalziel.co.uk